Country sibling trio The Band Perry just released their brand new single, “Live Forever.” Kimberly, Neil, and Reid officially debuted their new single live on Good Morning America last week. The band also released the music video for “Live Forever” over the weekend with iHeartRadio and CMT premiering the song and video in heavy rotation with CMT playing the video every hour on the hour on their networks.
What’s so cool about the video is that they filmed parts of the video inside a new musical experience called THE CUBE. This fully immersive experience features giant projection walls that play host to kinetic visuals. Once you step inside THE CUBE, immediately you are put right inside The Band Perry’s single “Live Forever” from lights to visuals to the band playing on a centralized stage face-to-face with the fans.